View of GEN Y VS GEN Z PERSPECTIVE ABOUT LOCAL FASHION PRODUCT: A STUDY OF MULTI GROUP ANALYSIS BETWEEN RELATIONSHIP OF BRAND IMAGE, CELEBRITY ENDORSEMENT AND PURCHASE INTENTION

Return to Issue Details GEN Y VS GEN Z PERSPECTIVE ABOUT LOCAL FASHION PRODUCT: A STUDY OF MULTI GROUP ANALYSIS BETWEEN RELATIONSHIP OF BRAND IMAGE, CELEBRITY ENDORSEMENT AND PURCHASE INTENTION Download Download PDF