International Conference on Education, Economics, Business, Entrepreneurship, and Finance
The International Conference on Education, Economics, Business, Entrepreneurship, and Finance (ICEBEF) Proceedings is a yearly academic publication that publishes selected peer-reviewed papers presented at the ICEBEF conference, an international forum hosted by Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. The proceedings provide a platform for disseminating original and applied research in the fields of education, economics, business, entrepreneurship, and finance, fostering scholarly exchange and global collaboration. More information about the conference series and its activities can be accessed through the official ICEBEF website at https://icebef.upi.edu/, which includes calls for papers, publication guidelines, committee details, and archives of past events.
BEYOND GPT-3 ARTIFICIAL INTELLIGENCE: THE ABILITY, ADVANTAGES, DISADVANTAGES, PROS AND CONS
Artificial Intelligence (AI) encompasses software programs capable of simulating context-sensitive responses with human users through natural language in chat interfaces, websites, or mobile apps. Natural Language Processing (NLP), a rapidly advancing AI branch, focuses on enhancing computer-human interaction, offering benefits such as facilitating communication, language-based research, and adaptive support in online learning. GPT-3, a leading NLP model with 175 billion parameters, is a powerful tool developed by OpenAI that excels in various tasks, including generating human-like text, translating languages, and interacting online, prompting a critical review of its potential and responsible utilization in AI research. This is a literature study which is a method that uses secondary data derived from written sources, such as books, journals, articles, reports, and others. Researchers can harness GPT-3's power for AI advancements, conducting impactful research and skill development. However, responsible use is crucial, requiring adherence to regulations and ethical frameworks. Security is paramount, demanding rigorous standards to prevent vulnerabilities and breaches. By strategically embracing these aspects, researchers can unlock GPT-3's potential, contributing to AI evolution responsibly and beyond.
GPT-3, Natural Language Processing, Advantages, Disadvantages, Pros and Cons
EFFECTIVE PEDAGOGICAL STRATEGIES AND ADAPTATIONS FOR LIFELONG LEARNING ENVIRONMENTS
Lifelong learning has become an imperative in our rapidly evolving knowledge-based society. As individuals seek to adapt to an ever-changing landscape, educators and institutions are challenged to provide pedagogical strategies that foster continuous growth and skill development. This paper investigates effective pedagogical strategies and adaptations tailored to lifelong learning environments. Drawing upon a comprehensive review of the literature, this research identifies key principles and approaches that enhance the effectiveness of lifelong learning experiences. These strategies encompass the integration of technology, learner-centered approaches, and personalized learning pathways. The role of instructors in facilitating these strategies is also explored, emphasizing their transformation into facilitators, mentors, and co-learners. Furthermore, this paper underscores the importance of adaptability in the design and delivery of lifelong learning programs. Recognizing the diverse needs and preferences of adult learners, we propose a framework for adaptability that allows for customization, modularization, and seamless transitions across learning contexts. The research culminates in a set of actionable recommendations for educators, policymakers, and instructional designers to create more responsive and engaging lifelong learning environments. These recommendations are grounded in empirical evidence and informed by current trends in education, ensuring their relevance and applicability. In a world where knowledge is constantly evolving, the pursuit of lifelong learning is not a luxury but a necessity. This paper equips stakeholders in education with the insights and tools needed to cultivate environments that empower individuals to thrive in an ever-changing landscape of knowledge and skills.
Lifelong learning, Pedagogical strategies, Adult learning theories, Education, Effective teaching, Learner-centered approaches, Continuous professional development
THE PRACTICAL IMPLICATIONS OF THE PROHIBITION OF GAMBLING IN SHARIA PRINCIPLES AND ECONOMICS
This article reviews the practical implications of banning gambling in Islamic economics and how this principle helps maintain economic order and social responsibility. The prohibition of gambling in Islam is based on the principles of tawhid, justice, maslahat, ta'awun, and balance. This article explains how gambling bans encourage fair economic practices, avoid exploitation, and promote wealth redistribution. In addition, the prohibition of gambling also contributes to the establishment of an ethical and socially responsible society through a more equitable distribution of income. The practical implications of this gambling ban can be seen in the implementation of Islamic economic principles, which focus on justice, economic empowerment, and the welfare of society as a whole.
Maisir, Gambling, Sharia Principles, Islamic Economics, Implications
MAPPING THE LANDSCAPE OF HUMAN RESOURCES AND HUMAN CAPITAL: A BIBLIOMETRIC APPROACH
This research is structured to examine the research landscape on Human Resources and Human Capital through a bibliometric computational mapping analysis using VOS viewer. The Publish or Perish Reference Manager application is used to retrieve the Google Scholar database in order to fulfill research data. The title and abstract of the article are used to provide guidance on the search process based on the keywords "Human Resources and Human Capital". The results showed 500 relevant articles. The search for publication data used as study material was carried out in the last five years (2018-2023). The results showed that this research could be separated into two terms, namely: Human Resources and Human Capital. The term “Human Resources” is associated with 28 links with a total link strength of 221; and the term “Human Capital” is associated with 29 links with a total link strength of 206. The results of the research landscape on Human Resources and Human Capital analysis in the last five years show a declining trend, from 116 publications to 22 publications. There was only one increase in 2019, from 116 publications to 122 publications. Based on a downward trend, publications on Human Resources and Human Capital in the last five years were dominated by 2019 (122 publications). The results of this study are expected to inspire and develop the theme of related articles in the future.
Bibliometric; Computational Mapping Analysis; Human Capital; Human Resources; VOS viewer
TOURISM VILLAGES AND GEOTOURISM GUIDES: EDUCATION FOR LOCAL COMMUNITIES
The Tangkubanparahu volcanic accident poses a significant risk to visitors and the local people in the Cikahuripan Tourism Village because of the high level of tourism activities there. Pokdarwis Tjikahoeripan Gebied's empowerment as a partner must be increased through a number of difficult tasks, but initiatives to help with the creation of disaster-based geotourism guides have the potential to give partners information and skills. The purpose of this activity is to offer direction for geotourism based on disaster in the Cikahuripan Tourism Village. This activity uses action research as its methodology, and data was gathered through target partner training, observation, documentation, and interviews. Both descriptive qualitative and descriptive quantitative data analysis were used for the data analysis. Three of the six tourism attractions are centred on geology, according to the activity's findings. Reinterpreting geotourism is helpful when building geotourism resource materials. Disaster-based geotourism guiding training is used to carry out activity implementation for partners. The training's outcomes demonstrate the target partner's positive value when compared to the values obtained before and after the training. Through geotourism guiding, this activity may have repercussions for several parties, particularly tourism village administrators in disaster-prone areas.
Cikahuripan Village, Community Empowerment, Disaster Education, Geotourism
MANAGING DISASTER-PRONE DESTINATIONS THROUGH CREATING NEW FORMS OF EDUCATIONAL TOURISM
The concepts of disaster education need to be balanced with the high risk of natural disasters in the North Bandung Areas as a tourism destination in order to promote sustainable development. This study aims to develop new forms of educational tourism for disaster-prone areas in order to promote destinations for sustainable tourism. This qualitative study in the North Bandung Areas focused particularly on the region around the Cimahi River. Interviews with stakeholders involved in the growth of tourism in the North Bandung region included representatives from the West Bandung Regency Tourism Office and managers of tourist attractions. While exploring tourist attractions, observations and documentation occur in order to determine their coordinates. To collect secondary data, literature, legal records, and earlier research were consulted. The data was then subjected to a content analysis and a qualitative descriptive analysis. Following an examination, six tourist destinations that are part of the geological diversity were identified and categorised as geotourism. A geotourism analysis has been performed on each tourist attraction that aims to inform visitors about disasters. Finding the coordinates of tourist attractions also helped create a geotourism route with the Cimahi Rivertrek concept. The Tangkubanparahu Volcano's disaster-prone location presents opportunities for the growth of new educational tourism along with issues. For managers of regional, national, and international destinations situated in disaster-prone locations, the introduction of geotourism as an entirely novel form of tourism has implications.
Cimahi River, Disaster Risk Reduction, Geotourism, Educational Tourism, North Bandung Area
DEVELOPMENT STRATEGIES OF TOURISM FROM PERSPECTIVE MARKETING, HUMAN RESOURCE, GOVERNMENT POLICY TO IMPROVE THE TOURISM OF KARAWANG DISTRICT, WEST JAVA, INDONESIA
Tourism is a promising business and can be used as an advantage for the creative economy in the region. Karawang city has a unique character because it is the largest industrial city in Indonesia with attractive natural beauty, a city of rice granaries, and a historical city for Indonesia. Based on data compiled the number of factories operating in this district was 1,762 factories, it can be seen that a large number of potential tourists for tourism, including migrants, expatriates, and Karawang population as much as 2,370,488 inhabitants. However, this potential has not been able to increase tourist visits and improve the welfare of local communities, especially in tourist locations. This study aims to create an optimal strategy for developing tourism potential. This research with a qualitative descriptive approach using the TOWS method, equipped with development indicators in the tourism sector and by using AHP (Analytical Hierarchy Process) tools in selecting and sorting each indicator. Data collection techniques were carried out through interviews with informants from the tourism and culture office, observation, questionnaires. The results of the TOWS analysis development strategy that must be carried out is in a position in Quadrant I is the aggressive strategy. To seize great opportunities that still have to be supported by the internal strength of the Regional Government, including policies and infrastructure development, as well as increasing the number of investors as third parties in the development of tourism destinations.
development strategy; tourism development, Marketing; Human Resource; Karawang distric tourism
BIBLIOMETRIC COMPUTATIONAL MAPPING ANALYSIS OF PUBLICATIONS ON MANAGEMENT INFORMATION SYSTEM IN DIGITAL OFFICE USING VOSVIEWER
This research examines the growth of management information digital system office with a bibliometric approach and the analysis using VOSViewer. The data in this article get from google scholar database by using publish or perish reference manager application with keywords “System Information Management Digital Office”. Around 999 articles obtained as the relevant with the keywords in the periods 2012-2022 (11years). The data showed in 2020 there are 127 articles, it is the higher publications around 11 years. Research about digital office might be increase because of the pandemic situation.
Bibliometric, Computational Mapping Analysis, Digital Office, Management Information System, VOSViewer
BIBLIOMETRIC COMPUTATIONAL MAPPING ANALYSIS OF PUBLICATIONS ON OFFICE CLOUD COMPUTING USING VOSVIEWER
This study aims to examine the development of office cloud computing research through a bibliometric approach with computational mapping analysis using VOSviewer. The Publish or Perish reference manager application was used to obtain the article data from the Google Scholar database. The title and abstract of the article are used to guide the search process by referring to the keyword “office cloud computing”. Discovered 997 relevant articles that Google Scholar has indexed from 2013 to 2023. According to the findings, office cloud computing research can be broken down into three categories: cloud computing, cloud, and office. There are 274 links with the term "cloud computing " and a total link strength of 3951. The term "cloud" has 272 links with a total link strength of 3841. While the term "office" has 253 links with a total link strength of 1731. The analysis of the development of publications from 2023 to 2023 results reveals frequent fluctuations. It went from 127 studies in 2013 to 134 in 2014. From 2014 to 2020, there were research fluctuations (sequentially 134, 103, 113, 94, 95, 96, 94). There was a decrease from 94 to 18 between 2020 and 2023. In the meantime, 127 studies on popular office cloud computing were conducted in 2013. Using VOSviewer, we counted the number of articles on office cloud computing and its connection to other fields. The findings of this research analysis may serve as a foundation for additional material-related research.
bibliometric; computational mapping analysis; office cloud computing; vosviewer
THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND TEACHER PERFORMANCE IN STATE HIGH SCHOOL IN THE BEKASI CITY
The aim of the research is to examine the relationship between emotional intelligence and teacher performance at SMAN 21 Bekasi. The research method is quantitative with correlational techniques. The population is all teachers at SMAN 21 Bekasi City, totaling 39 teachers. The sample was 39 teachers at SMAN 21 Bekasi City. The number of samples was 39 because the population was less than 100 people, so the entire population was used as the sample. The data collection technique uses a questionnaire with a Likert scale. The questionnaire was tested first before being used for research using the product moment correlation formula and reliability testing using the Cronbach's alpha test. The data analysis technique used SPPS Version 22. The result of the research is there is a positive and very high relationship between the emotional intelligence variable and teacher performance at SMAN 21 Bekasi City.
Intelligence; emotional; performance; teacher
A SYSTEMATIC LITERATURE SEARCH AND BIBLIOMETRIC ANALYSIS OF THE SUCCESS MODEL OF AN E-LEARNING INFORMATION SYSTEM
The Covid 19 epidemic has led to an enormous increase in e-learning usage. The subject of effective e-learning information systems has been the subject of numerous studies or research projects. However, there have never truly been any analytical studies employing bibliometrics on the subject of the effectiveness of e-learning systems. The primary goals of this study are to analyze the conceptual framework surrounding the effectiveness of e-learning systems and to identify new trends based on journal publications. We have analyzed a variety of works that were found in the Scopus database between 2006 and 2022. 46 articles, the outcomes of the inclusion and exclusion process from a search of 1,168 articles from 30 journals, were used as analysis material to create a map showing: (a) trends in e-learning publications, (b) the most productive and influential authors, (c) the most influential articles, (d) patterns of author and country collaboration, and (e) similarities in research themes. Next, VosViewer was used as a visualization tool to do bibliometric analysis. It was also done to create network maps utilizing bibliographic coupling and co-citation analysis to find intriguing trends and themes in the success of LMS information systems. The study's final results, which indicate research gaps, give a clear knowledge of theories concerning information system success that can be applied as research directions.
VosViewer; Bibliometrics; E-learning; IS Success Models; Systematic Literature Review (SLR)
RISK ANALYSIS FOR INVESTMENT PROGRAMS OF NON-PROFIT ORGANIZATION: CASE OF THE REPUBLICAN CENTRE FOR SOCIAL ADAPTATION OF CHILDREN IN UZBEKISTAN
The objective of this study is to explore the factors that influence the risk analysis for investment programs of non-profit organization of the Republican Centre for Social Adaptation of Children (RCSAC) in Uzbekistan. The study included 57 volunteers from RCSAC as respondents, conducting survey utilized a structured questionnaire administered through Google Forms. To analyze the collected data and confirm the underlying factor structure of our latent variable, we employed Confirmatory Factor Analysis (CFA) using Partial Least Squares (PLS). Our findings emphasize the importance of financial stability, operational efficiency, reputation management, and program effectiveness in RCSAC's risk analysis. Diversifying funding sources, addressing operational inefficiencies, enhancing reputation through proactive communication, and conducting rigorous program evaluations are key strategies identified for the organization's success. The strong loadings provide empirical support for the relationships hypothesized in the research model, affirming that the manifest variables are meaningful indicators of the latent construct. Further research can explore the connections between these dimensions of risk analysis and their consequences for decision-making and program planning in both non-profit and for-profit enterprises.
Investment Program; Non-Profit Organization; Risk Analysis; Uzbekistan
STUDENT ENGAGEMENT IN ONLINE LEARNING: A BIBLIOMETRIC ANALYSIS OF A DECADE OF RESEARCH USING VOSVIEWER
This study examines the development of student engagement research in online learning through a bibliometric approach with computational mapping analysis using VOSviewer. Article titles and abstracts were used to guide the search process with reference to the keywords "student engagement, engagement, e-learning and online learning". 997 articles were found to be relevant. The study period used for review was articles indexed by Google Scholar for the last 10 years (2012 to 2022). The results show that student engagement research in online learning can be separated into 3 terms: learner engagement, online class, and covid. The term "learner engagement" is associated with 54 links with a total link strength of 103. The term "online class" has 52 links with a total link strength of 137 and the term "covid" has 75 links with a total link strength of 351. The results of analyzing the development of publications in the last 10 years regarding student engagement in online learning show frequent fluctuations. In 2012-2013, it decreased from 71 in 2012 to 53 in 2013. Research fluctuations occurred from 2014-2019 (sequentially 73, 87, 81, 66, 71, 88 publications per year). The highest growth rate of publications on student engagement in online learning occurred in 2020 reaching 190 articles, but decreased in early 2021 to 160 publications. The results of this study can be used as a basis for further research or research in similar fields using bibliometric analysis. This study examines the development of student engagement research in online learning through a bibliometric approach with computational mapping analysis using VOSviewer. Article titles and abstracts were used to guide the search process with reference to the keywords "student engagement, engagement, e-learning and online learning". 997 articles were found to be relevant. The study period used for review was articles indexed by Google Scholar for the last 10 years (2012 to 2022). The results show that student engagement research in online learning can be separated into 3 terms: learner engagement, online class, and covid. The term "learner engagement" is associated with 54 links with a total link strength of 103. The term "online class" has 52 links with a total link strength of 137 and the term "covid" has 75 links with a total link strength of 351. The results of analyzing the development of publications in the last 10 years regarding student engagement in online learning show frequent fluctuations. In 2012-2013, it decreased from 71 in 2012 to 53 in 2013. Research fluctuations occurred from 2014-2019 (sequentially 73, 87, 81, 66, 71, 88 publications per year). The highest growth rate of publications on student engagement in online learning occurred in 2020 reaching 190 articles, but decreased in early 2021 to 160 publications. The results of this study can be used as a basis for further research or research in similar fields using bibliometric analysis.
Bibliometric; E-Learning; Online Learning; Student Engagement; VOSviewer
THE EFFECTIVENESS OF ONLINE LEARNING IN HIGHER EDUCATIONAL INSTITUTIONS: A LITERATURE REVIEW
This study aims to review the effectiveness of online learning in higher education institutions through a literature review. Several factors influence the effectiveness of online learning, including the availability of adequate technology and internet access, good quality and design of online learning, students' ability to use technology and adaptation to online learning, student motivation in learning online, internal factors such as the ability to grasp the essence of the material. and being active in class, external factors such as internet connection errors and availability of quotas and devices, as well as the factor of trust in applications or online learning platforms. Other research shows that online learning using a learning management system (LMS) can have a better impact on student learning outcomes. Therefore, it is important for educators and researchers to consider these factors in designing and implementing effective online learning.
ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN HIGHER EDUCATION: THE ROLE OF JOB SATISFACTION AND TRANSFORMATIONAL LEADERSHIP
The problem of organizational commitment is still felt by organizations that are both profit-oriented and nonprofit-oriented, one of which is in non-profit organizations such as universities. Many factors can affect organizational commitment, one of which is job satisfaction and transformational leadership factors. The purpose of this study is to see how the level of employee satisfaction is described, how the effectiveness of transformational leadership, how the level of employee commitment, is an effect of satisfaction on organizational commitment, and whether is there an effect of transformational leadership on organizational commitment. The method used is quantitative. Data analysis using SE.
organizational commitment, job satisfaction, transformational leadership, higher Education
ANALYSIS OF THE INFLUENCE OF WORK MOTIVATION, WORKLOAD AND COMPETENCY ON EMPLOYEE EMPOWERMENT IN IMPROVING THE PERFORMANCE OF THE STATE CIVIL APPARATUS IN THE DEPARTMENT OF DEVELOPMENT AND SPATIAL PLANNING OF WEST JAVA PROVINCE
This research aims to find out, analyze and examine work motivation, workload, competence and determine its influence on employee empowerment and its implications for the performance of the State Civil Apparatus at the West Java Province Department of Highways and Spatial Planning. The research method used is descriptive and verification analysis. Data collection used was interviews using questionnaires accompanied by observation techniques and literature. Sampling used proportional cluster random sampling . Data collection in the field was carried out in 2020 . The data analysis technique uses the Structure Equation Model ( SEM ). This research aims to find out, analyze and examine work motivation, workload, competence and determine its influence on employee empowerment and its implications for the performance of the State Civil Apparatus at the West Java Province Department of Highways and Spatial Planning. The research method used is descriptive and verification analysis. Data collection used was interviews using questionnaires accompanied by observation techniques and literature. Sampling used proportional cluster random sampling. Data collection in the field was carried out in 2020. The data analysis technique uses the Structure Equation Model ( SEM ). The research results show that in general work motivation, workload, competence, employee empowerment and the performance of the State Civil Service are in poor criteria. There is an influence of work motivation, workload and competence on employee empowerment, both simultaneously and partially, and employee empowerment has an influence on the performance of the State Civil Apparatus at the West Java Province Highways and Spatial Planning Service.
Workload, Performance of State Civil Apparatus, Competency, Work Motivation, Employee Empowerment.
THE INFLUENCE OF BANK CHARACTERISTICS ON CAPITAL ADEQUACY RATIO
Capital adequacy is an important part of a company's financial performance, because achieving an optimal capital adequacy ratio (CAR) indicates that the company has sufficient capital to fund each of its operations. Sufficient capital allows the company to easily innovate, so that it can develop the company's productivity. Interestingly, CAR is influenced by various factors, so it is necessary to study academically the factors that influence CAR. The purpose of this study is to determine the factors that influence CAR. This study uses a quantitative approach with empirical methods using Bank BTN data for the 2010-2020 period. The results show that this model contributes 81% to changes in CAR, partially showing that ROA has a negative effect on CAR, meaning that the lower the ROA, the higher the CAR, LDR has a negative effect on CAR, meaning that the lower the LDR, the higher the CAR, and the NPL has an effect negative to CAR means that the lower the NPL, the higher the CAR. This indicates that increases or decreases in ROA, LDR, and NPL have an impact on changes in CAR at Bank BTN.
Return on Assets, Liquidity, Net Performing Loans, Capital Adequacy Ratio
THE EFFECT OF PERCEIVED VALUE AND SATISFACTION ON PURCHASING DECISIONS FOR VIRTUAL ITEMS IN THE MOBILE LEGENDS BANG BANG GAME (CASE STUDY: BANDUNG CITY)
Mobile Legends: Bang Bang has become one of the most popular games in the world and one of the online games with the highest number of downloads in Indonesia. Therefore, this study aims to prove the effect of perceived value and satisfaction on purchasing decisions for virtual items in the Mobile Legends game in Bandung City. This research uses quantitative descriptive methods. The sample of this study amounted to 385 respondents with the criteria of having bought virtual items in the Mobile Legends game. sampling technique using purposive sampling. Based on Hypothesis testing, Perceived Value has a positive and significant effect on Purchasing Decisions as well as satisfaction has a positive and significant effect on Purchasing Decisions for virtual items in the Mobile Legends game. The regression analysis test results show that Perceived Value and Satisfaction together have a significant impact on purchasing decisions for virtual items in the Mobile Legends game in Bandung City.
Perceived Value, Satisfaction, Purchase Decision, Virtual Items, Mobile Legends
INFLUENCE OF HEALTH SERVICE QUALITY IN INCREASING PATIENT SATISFACTION THROUGH CUSTOMER VALUE (Dr. Slamet Garut Regional General Hospital)
This research aims to obtain empirical evidence regarding the influence of health service quality in increasing patient satisfaction through the customer value of BPJS patients in the Outpatient Care of the Regional General Hospital , dr. Slamet Garut . The results of this research are expected to improve service quality, BPJS patient satisfaction and service value, especially in the Outpatient Hospital OF Dr. Slamet Garut in general . The research method used is descriptive and verification analysis. The data collection used was interviews using questionnaires accompanied by observation and literature techniques, the sampling technique used consecutive sampling . Data collection in the field was carried out in 20 23 . The data analysis technique uses Path Analysis . The results of the research show that in general the perception of BPJS patients in the Outpatient Hospital OF Dr. Slamet Garut regarding service quality, customer value and patient satisfaction as relatively poor, less suitable and less satisfied. Service quality matters on customer value both partially and simultaneously . Customer value influences patient satisfaction , and service quality influences patient satisfaction through customer value .
Service Quality, Customer Value, Patient Satisfaction
MARKET ORIENTATION, INNOVATION, AND COMPETITIVE ADVANTAGE: HOW MSMES IN THE SUKABUMI MOCHI INDUSTRY CAN BOOST PERFORMANCE
The purpose of this study is to find out how market orientation, innovation, competitive advantage, and the performance of micro, small and medium enterprises (MSMEs) in the Sukabumi Mochi industry correlate with each other. This research investigates how these elements interact and influence the success of small and medium-sized enterprises (MSMEs), especially in the food industry. In the introduction, the importance of strategic business practices to increase turnover is discussed. Competitive advantage is driven by market orientation, which includes focusing on customers, using market information, competitor analysis, and optimization of sales turnover. Competitive advantage is also considered important by innovation, which includes innovative products, processes, and marketing activities. The COVID-19 pandemic is considered a major disruption affecting MSMEs, making an effective business strategy necessary. In addition, there was a discussion about government support for MSMEs during the pandemic, emphasizing how vulnerable small businesses are to outside shocks. The study used a quantitative approach to analyze data from MSMEs in the Mochi Sukabumi sector. This is done using the structural equation model (SEM). The population consists of 121 MSMEs, and data was collected using Google Forms. The results support several hypotheses: market orientation benefits competitive advantage, market orientation benefits MSME performance, innovation benefits competitive advantage, and competitive advantage benefits MSME performance. According to this study, MSMEs in Mochi Sukabumi can improve their business performance by implementing a market-oriented approach and encouraging innovation. However, research recognizes that not everything can be generalized, and suggests conducting further research taking into account additional factors such as price and product quality.
Market orientation, Innovation, Competitive advantage, Performance, Micro, Small, and Medium Enterprises (MSMEs)
DO GREEN MARKETING MIX APPLICATIONS LEVERAGE PRODUCT PURCHASING DECISIONS? EVIDENCE FROM COSMETICS COMPANY IN INDONESIA
In the era of globalization, the concern of disposable packaging waste is a priority. One of the leading cosmetics companies that raised a go-green campaign is The Body Shop. This study was conducted to determine the influence of a green marketing mix on purchasing decisions for The Body Shop products. This study aims to investigate the effect of a green marketing mix consisting of green products, green prices, green places, and green promotions on purchasing decisions, both simultaneously and partially.The method used in this study was quantitative. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The samples used in this study were 385 people. The population in this study is consumers who have purchased The Body Shop products and already know about the green marketing campaign conducted by The Body Shop. This research uses various tests, descriptive analysis, and multiple linear regression analysis.Research results show that the results of simultaneous hypothesis testing demonstrate that applying a green marketing mix consisting of green product, green price, green place, and green promotion affect purchasing decision variables significantly. The results of partial hypothesis testing showed that green products, green places, and green promotions significantly affected purchasing decision variables, while green prices had no effect. The result found that the variables green product, price, place, and promotion influenced 43.8%. The study recommends the performance analysis at The Body Shop.
green marketing mix, green product, green price, green place, green promotion, purchase decision
GEN Y VS GEN Z PERSPECTIVE ABOUT LOCAL FASHION PRODUCT: A STUDY OF MULTI GROUP ANALYSIS BETWEEN RELATIONSHIP OF BRAND IMAGE, CELEBRITY ENDORSEMENT AND PURCHASE INTENTION
This study delves into consumer behaviour, specifically examining how Brand Image influences the Purchase Intention of local fashion products. It does so by introducing Celebrity Endorsement as an intervening variable through the lens of two distinct generational groups: Gen Y and Gen Z. The study boasts a substantial sample size, comprising 243 respondents, thoughtfully selected through purposive sampling. Data collection involved the administration of Likert-scale questionnaires, a widely used measurement method. The acquired data underwent rigorous analysis, employing path analysis techniques to unveil the direct influence of Brand Image on Purchase Intention, mediated by Celebrity Endorsement, within the context of Gen Y and Gen Z. Moreover, the study conducted Multi-Group Analysis (MGA) aided by the SmartPLS software. This analytical approach aimed to explore potential disparities in the impact of the variables under scrutiny between the two generational groups: Gen Y and Gen Z. The results uncovered a significant relationship between Brand Image and Purchase Intention when mediated by Celebrity Endorsement for Gen Y. However, intriguingly, this relationship did not achieve statistical significance for Gen Z, pointing to potential variations in the factors influencing Purchase Intention between these two generations.
Multi Group Analysis, Brand Image, Celebrity Endorsement, Purchase Intention
ELECTRONIC WORD OF MOUTH (E-WOM): THE IMPACT ON THE ESTABLISHMENT OF BRAND EQUITY INDRIVE
InDrive is one of the online transportation brands present in Indonesia since 2019, but its presence has not been able to compete with its competitors such as Gojek, Grab, and Maxim. So a solution is needed so that inDrive can compete with its competitors and can gain the trust of its users by strengthening the Brand Equity or Brand Equity of inDrive. The strategy that can be used to strengthen Brand Equity is Electronic Word Of Mouth. This study aims to determine the description of Electronic Word Of Mouth and Brand Equity, and to analyze the effect of Electronic Word Of Mouth on Brand Equity. The research method used in this research is through a quantitative approach using survey techniques. The data collection used is by distributing questionnaires to respondents with a population of undefined inDrive users and a total sample of 385 people obtained using purposive sampling technique, namely generation Z inDrive users in West Java and have read inDrive reviews on Instagram. The results of this study indicate that the Electronic Word Of Mouth and Brand Equity variables are in the high category on the continuum line and show a significant and positive influence. So it is hoped that inDrive can use Electronic Word Of Mouth as a way to strengthen their Brand Equity, in order to compete with their competitors and gain the trust of their users.
Electronic Word Of Mouth; Brand Equity; Online Transportation; inDrive; Brand
MARKETING STRATEGY RESEARCH TREND ON CONSUMER BEHAVIOR USING BIBLIOMETRIC ANALYSIS
Strategy is a long identification process of marketers through indicators and models that can later help organizations / businesses in aligning the wants, demands, and needs required by consumers. In contrast to general business strategies, marketing strategies certainly focus on marketing programs that have the ultimate goal of achieving marketing plans. Marketing strategy is empirically influenced by consumer behavior. For this reason, when companies want to create an appropriate marketing strategy, it is necessary to understand consumer behavior. In this regard, an appropriate study is needed regarding the relationship between marketing strategies and consumer behavior. So as to make business people understand what is the trend in making a marketing strategy. In this regard, this research was made by looking for these research trends using bibliometric analysis. This research uses bibliometric analysis by retrieving data through PoP and processing it using the VOS Viewer application. The results show that recent trends in Consumer Behavior Research and Marketing Strategy from the last 10 years. It was found that the latest trend is related to the Covid issue while the most recent research is about service quality. The limitation in this study is that the database used has not yet reached global, even from the highest citation still in one country Then for the topic, it is hoped that the next research can be more specific to the research study, such as marketing strategies for online consumers.
Marketing Strategy; Consumer Behavior; Bibliometric Analysis
MALE BRAND AMBASSADOR AND ITS INFLUENCE ON BRAND AWARENESS OF BEAUTY PRODUCTS
Women are usually the targets of beauty products. However, since 2018, many brands have used men as ambassadors for beauty products. This phenomenon is undoubtedly fascinating to study because it is contradictory. Previously, brand ambassadors for beauty products were usually women. This research wants to determine the effect of using male brand ambassadors on brand awareness of beauty products. A quantitative approach by conducting a survey was used in this research to collect data from Oh Sehun EXO fans on the Twitter account @xunqi_indonesia. There is a positive influence between the use of male brand ambassador Oh Sehun EXO on brand awareness of Whitelab beauty products. The brand ambassador indicator that most influences beauty product brand awareness is the credibility indicator, meaning that a credible figure and repeated delivery of persuasive information will only cause short-term effects, as stated by the elaboration possibility model theory as the central theory of this research. Therefore, it is unsurprising that the Whitelab brand still needs to be at the top of respondents' minds but is still at the brand recognition and recall stage.
Beauty product; brand awareness; elaboration likelihood model; male brand ambassador
THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION THROUGH TRUST IN REEBOK FOOTBALL SHOES IN BANDUNG CITY
This research aims to analyze the influence of product quality on customer satisfaction through trust in Reebok football shoes in the city of Bandung. The sampling technique uses accidental sampling. The sample in this study was 385 respondents via an online questionnaire with 25 statement items. The data analysis method used in this research was SEM-AMOS with AMOS version 22 software, and used a sobel test for the influence of intervening variables. The results of the research show that there is a positive and significant influence of product quality variables on consumer satisfaction through trust, product quality variables have a positive and significant influence on consumer satisfaction, product quality variables have a positive and significant influence on trust, and trust variables are able to mediate the relationship between product quality and satisfaction. consumers simultaneously.
Product quality, trust and consumer satisfaction
A CRITICAL ANALYSIS OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) FOR SMALL MEDIUM ENTERPRISES (SMES)
This research is a qualitative descriptive study which aims to analyze the internal and external environment of SMEs in Indonesia when implementing Social Customer Relationship Management (SCRM). This research invited 11 SMEs in the service sector as participants. Data was taken by conducting FGDs, then the data was transcribed, coded and analyzed using PEST and SWOT. The results of this research show that in general, it was found that social media has helped SMEs in marketing, but SMEs agree that it requires a special approach in managing relationships with customers in the digital transformaton era which is by Social CRM approach. The factors that influence MSMEs consist of political, economic, social and technological factors where these four factors become strengths, weaknesses, opportunities and threats for SMEs. From these four analyzes it is concluded that specifically, in the implementation of Social CRM, many parties help MSMEs to optimize the implementation of Social CRM by providing easy access and policies that support the creation of a superior digital ecosystem for SMEs. Both the government, communities, partners and investors have issued many programs and policies that are interconnected with each other and also have the same goals. This research recommends that further research quantitatively examine how the influence of the internal and external environment can maintain loyalty and good relationships with customers and also design what kind of Social CRM model is most suitable for SMEs in Indonesia.
Social Customer Relation Management; SCRM; Customer engagement; Small Medium Enterprises
FLUCTUATIONS OIL PRICES IN WORLD AND THEIR IMPACT ON INDONESIAN MACROECONOMICS
The impact of oil price fluctuations on GDP, inflation, exchange rates, interest rates, and industrial production indices in Indonesia is examined within a structural vector autoregressive (SVAR) framework. To accurately identify the relationship between oil prices and macroeconomic activity, the entire sample period is 1990-2021. Research shows that oil price shocks significantly impact three variables: GDP, inflation, and exchange rate. The results also show that oil price shocks hurt two other variables, namely the interest rate variable and the industrial production index. The findings derived from the analysis of the impulse response function indicate a detrimental effect on the growth of production, while exerting a favorable influence on inflation. However, the impact on industrial production, interest rates, and exchange rates is very modest and characterized by a degree of uncertainty.
ANALYSIS OF THE IMPLEMENTATION OF GREEN ACCOUNTING AND MATERIAL FLOW COST ACCOUNTING ON CORPORATE SUSTAINABILITY
Corporate sustainability, or company sustainability, is a concept that adopts a long-term business orientation to meet the needs of present and future stakeholders while considering aspects of economic growth, environmental protection, and social justice. This research aims to determine the influence of the implementation of green accounting and material flow cost accounting on corporate sustainability in industrial companies listed on the Indonesia Stock Exchange (IDX) during the 2022 period. This study is quantitative research with a sample selection technique using purposive sampling. The hypothesis testing conducted consists of multiple linear regression analysis, determination coefficient (R2) test, and t-statistic test using Wrap-PLS version 8.0. The research results show that green mental flow cost accounting has an effect of 18.3% on corporate sustainability, while green accounting has no effect.
Corporate Sustainability; Green Accounting; Mental Flow Cost Accounting