THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION THROUGH TRUST IN REEBOK FOOTBALL SHOES IN BANDUNG CITY

Abstract

This research aims to analyze the influence of product quality on customer satisfaction through trust in Reebok football shoes in the city of Bandung. The sampling technique uses accidental sampling. The sample in this study was 385 respondents via an online questionnaire with 25 statement items. The data analysis method used in this research was SEM-AMOS with AMOS version 22 software, and used a sobel test for the influence of intervening variables.

The results of the research show that there is a positive and significant influence of product quality variables on consumer satisfaction through trust, product quality variables have a positive and significant influence on consumer satisfaction, product quality variables have a positive and significant influence on trust, and trust variables are able to mediate the relationship between product quality and satisfaction. consumers simultaneously.