INTEGRATION OF TPACK IN FPEB LECTURERS' TEACHING PRACTICES: CHALLENGES AND OPPORTUNITIES

Abstract

Objectives: TPACK for lecturers lies in the importance of preparing lecturers to face educational challenges in the digital age. Through this research, educational institutions can understand how lecturers combine technology with pedagogy and content to improve the quality of teaching. TPACK research also enables more effective curriculum adjustments, professional development, and learning innovations, thereby improving student learning outcomes and supporting the successful implementation of educational technology in the future. Method: The method used was a survey of randomly selected students from the Faculty of Economics and Business Education, who were given a 7-point numerical questionnaire. Hypothesis testing was performed using least squares model analysis. Findings: Lecturers' technological knowledge and pedagogical knowledge were in the high category, while their content knowledge, technological content knowledge, and pedagogical and content knowledge were in the moderate category. Based on the research, TPACK is strongly and significantly influenced by technology and pedagogical knowledge. Conclusion: This study provides information that lecturers can teach by integrating technology with teaching methods in accordance with the content being taught. Lecturers can use digital platforms to help deliver teaching materials and conduct evaluations, thereby increasing the effectiveness, efficiency, and relevance of education in the digital age. Technology provides greater flexibility, effectiveness, and relevance in the learning process. In addition, technology increases interaction, innovation, and student engagement, while preparing them with relevant skills for the future workplace.