WOMEN AS THE PILLAR OF FAMILY BUSINESS: BETWEEN DOMESTIC AND PROFESSIONAL ROLES

Abstract

This research is designed to closely examine how women are key figures in family companies while also handling their home and work duties in Tasikmalaya City. Given the cultural background that often sees women in conventional roles, this study aims to uncover the ways they adjust to continue running their businesses while still caring for their families. The research uses a qualitative method with a phenomenological approach to look at the real-life situations of the women involved. Fifteen female family business owners were specifically chosen because they actively participate in managing their businesses. Information was gathered through detailed talks and watching them in action, and then examined using thematic analysis that included simplifying the data, showing it, and making conclusions. The results show three main ideas: family backing, methods for handling time, and gender stereotypes that still affect what women are expected to do. Support from husbands and adaptable work schedules were key in helping women find a balance between their home and work lives. This research highlights that women’s ability to keep family businesses going depends not just on their own skills, but also on having a helpful community and family setting that allows them to balance home and work in a lasting way