The Role of Entrepreneurship Education in Family Business Succession: A Case Study of Ny. Nina Cake Shop in Tasikmalaya

Abstract

This study examines the role of entrepreneurship education in preparing the next generation of the family business, Toko Kue Ny. Nina, in Tasikmalaya. The purposive sample consisted of the previous business owner, the next generation, and two senior employees from the population of family members involved in the business. The method used was qualitative with a single case study; data were collected through semi-structured interviews, observations at the business premises, and documentation (photos, sales records, family archives). Analysis used a thematic approach (reading, coding, grouping themes, and interpreting). The findings show that entrepreneurship education is informal through direct learning and examples provided by the founder; the values of hard work, responsibility, and innovation form the basis for intergenerational transfer. Family support, practical experience, and formal education support succession, while obstacles arise due to differences in views on business innovation. In conclusion, informal entrepreneurship education plays an important role in the continuity of family businesses. It is recommended that family business owners develop systematic entrepreneurship education programs and utilize digital technology to support the regeneration process.