Bibliomatrix Analysis of Digital Economic Transformation and Macroeconomic Competitiveness with VosViewer

Abstract

Digital economic transformation is a key driver of changes in competition structure and global growth. In the context of the high volume of published knowledge, this study aims to conduct a systematic bibliometric analysis of literature from 2020–2025 (sourced from Scopus) to map how TED is positioned in the context of macroeconomic competitiveness by identifying thematic clusters, interconceptual relationships, and evolving topic trends. Using VOSviewer, the quantitative analysis results indicate a significant increase in the number of publications and identify five main thematic clusters. The Red Cluster focuses on the core of 'digital transformation,' connected to 'digital strategy' and Industry 4.0. The Blue Cluster highlights 'digital economy,' competition, and the need for 'cybersecurity.' The Green Cluster shows attention to 'sustainable development' and the socio-economic impacts of technology. Meanwhile, the Yellow Cluster connects digitization with the 'manufacturing enterprise' and 'supply chains' for efficiency improvement, and the Purple Cluster emphasizes the role of 'competition' and 'economic growth.' Collectively, these findings conclude that the TED literature is a holistic field, encompassing business strategy, technology, macroeconomics, and sustainability issues. This study contributes by providing a comprehensive landscape map of knowledge as a basis for formulating research agendas and policy recommendations in the fields of digital economy and national competitiveness.