Assessing the Impact of Entrepreneurial Traits and Self-Efficacy on the Performance of Food and Beverage Enterprises: A Study of Coffee Shops in Bogor City

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) plays a pivotal role in supporting national economic recovery, particularly within the food and beverage (F&B) sector, which has experienced notable expansion in the post-pandemic era. This study investigates the influence of entrepreneurial characteristics and self-efficacy on business success among MSME operators managing coffee shops in Bogor City, Indonesia. A descriptive quantitative research design was employed, utilizing a survey method with 120 qualified respondents. The independent variables included entrepreneurial characteristics and self-efficacy, while business success was treated as the dependent variable. Data were analyzed using multiple linear regression to evaluate both partial and simultaneous effects of the predictors on business performance. The results indicate that both entrepreneurial characteristics and self-efficacy exert a positive and statistically significant influence on business success. These findings underscore the importance of enhancing personal entrepreneurial traits and individual confidence to improve MSME performance and competitiveness in dynamic market environments. The study contributes to the theoretical discourse on entrepreneurship and offers practical implications for empowering small business actors through targeted capability development programs.