Digital Business Model Innovation for Sustainable Competitiveness: Integrating Business Model Canvas and SWOT in CV Genethics

Abstract

This study aims to integrate the Business Model Canvas (BMC) and SWOT analysis to develop a digital business model strategy that enhances competitiveness and sustainability for CV Genethics, a garment enterprise located in Bandung. The research adopts a descriptive qualitative method with purposive sampling, involving the owner and managerial staff as key informants. Data were collected through interviews and observations, then analyzed using BMC to map the existing business model and SWOT to identify internal and external factors. The findings reveal that digital transformation, product innovation, and the strengthening of strategic partnerships can enhance competitiveness, expand market reach, and create sustainable value in the garment industry, particularly for CV Genethics. Future research is recommended to quantitatively evaluate the impact of implementing these strategies.