Digital Investment And Financial Discipline: Exploring Gen Z’s Personal Asset Management Behavior

Abstract

This study aims to measure the level of understanding among Generation Z in Bandung regarding personal asset management behavior. The phenomenon of rising gold prices and the increasing trend of digital investment serve as the background of this research, where Generation Z is recognized as a tech-savvy cohort yet often vulnerable to fear of missing out (FOMO) behavior and poorly planned financial decisions. The study employed a quantitative descriptive approach using an online survey distributed via Google Forms. The respondents consisted of 113 Generation Z individuals aged 23–30 years who already had income. Data were analyzed using descriptive statistics to examine respondents’ tendencies across three main dimensions: financial knowledge, personal asset management behavior, and financial risk anticipation. The findings indicate that most respondents possess a solid understanding of basic concepts of asset management and financial planning, and show a preference for investing, particularly in digital instruments such as mutual funds, stocks, and cryptocurrencies. However, consistency in regular investing remains low, and comprehension of return calculations and risk analysis is uneven. In terms of anticipation, most respondents recognize the importance of safeguarding personal data security, although many are still uncertain about various forms of digital financial crime. This study highlights the need for further education on financial discipline, risk management, and digital security to strengthen Generation Z’s overall financial literacy.