Strategic Business Plan For Establishing A Building Materials Store In Tasikmalaya

Abstract

The production of building materials has become a well-established industry in many countries, and the use of these materials is typically segmented into specialized trades, including carpentry, plumbing, roofing, and insulation work.This study examines the feasibility of establishing a building supply store under PT Toko Bangunan BMS, using Timmons’ entrepreneurial model and Internal–External Factor Analysis. Based on the Timmons Model of Entrepreneurship, PT Toko Bangunan BMS is considered feasible to operate. This conclusion is supported by several key factors, including a large and expanding market potential, which provides a positive foundation for the company’s growth and sustainability. Furthermore, with the support of qualified human resources and a well-structured management team, PT Toko Bangunan BMS has a strong opportunity to achieve competitive advantage and successfully capture a significant share of the market.