Improvement Customer Retention Through Digital Marketing With Hospital Brand Image

Abstract

Customer retention as one of the One method in Retaining customers in the business world. Well-maintained business relationships between companies and consumers will positively impact the company in converting customers into repeat buyers. One example of a business that is also a basic need for the community is healthcare. Therefore, hospitals are one of the important service facilities for the community. So that hospitals can provide quality healthcare services. sick can endure life and develop, quality service Hospital marketing strategies must be continually developed. Digital marketing plays a crucial role in the marketing world today, as the digital era has shifted. This article aims to analyze hospital brand image in increasing customer retention through digital marketing. Based on data analysis, the results obtained are Digital Marketing through Accessibility, Interactivity, and Informativeness can provide an increase in Customer Retention with Hospital Brand Image.