THE INFLUENCE OF FINANCIAL LITERACY, INVESTMENT KNOWLEDGE WITH ARTIFICIAL INTELLIGENCE ON THE INVESTMENT INTEREST OF GENERATION Z IN THE CAPITAL MARKET

Abstract

Artificial Intelligence (AI) is a form of technological innovation that provides benefits and convenience for humans. The implementation of Artificial Intelligence has revolutionized the financial sector in terms of investment interest. his research seeks to assess how financial literacy and investment knowledge via Artificial Intelligence (AI) influence Generation Z's interest in investing within the capital market. This research technique employs a quantitative strategy. The participants in this research are Generation Z individuals who are presently enrolled as students. A total of 100 students were used as the sample. The data gathering technique employed a questionnaire, and the analysis utilized was multiple linear regression via the SPSS software. The study's findings indicate that financial literacy positively influences Generation Z's interest in capital market investments, and investment knowledge through Artificial Intelligence (AI) also enhances Generation Z's interest in the capital market.