The Influence of Inclusive Leadership, Hr Digitalization, and Organizational Culture on Motivation and Retention of Millennials and Gen Z in an Indonesian Automotive Manufacturing

Abstract

This study explores the impact of inclusive leadership, HR digitalization, and organizational culture on the motivation and retention of Millennial and Gen Z employees in PT XYZ, an Indonesian automotive manufacturing company. The research investigates how these organizational factors influence employee satisfaction and retention within the context of a rapidly digitalizing industry. The study adopts a quantitative research design, utilizing surveys to collect data from a sample of 150 Millennials and Gen Z employees at PT XYZ’s manufacturing facility in West Java, Indonesia. Data analysis will employ Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between inclusive leadership, HR digitalization, organizational culture, motivation, and retention. Findings are expected to provide insights into how leadership styles, digital HR practices, and a supportive work culture can enhance employee engagement and reduce turnover, ultimately improving organizational performance. The study's findings will contribute to the broader understanding of generational workforce management in Indonesia’s automotive sector and provide practical recommendations for improving employee retention strategies.