The Effect Of Social Media, Herding Effect, And Fear Of Missing Out On Investor Interest In Stock Trading At PT Phintraco Sekuritas Bengkulu Branch

Abstract

The purpose of this study is to determine the influence of social media, herding effect, and fear of missing out (FOMO) on investors’ interest in stock trading at PT Phintraco Sekuritas, Bengkulu Branch. This research employs a descriptive quantitative approach. The sampling method used is probability sampling with a simple random sampling design. Data were collected using a questionnaire distributed to 83 respondents. The results of the multiple linear regression analysis are expressed in the following equation:

Y = 0.993 + 0.875X₁ – 0.061X₂ + 0.338X₃ + 1.996.The regression results indicate that social media and fear of missing out have a positive relationship with investors’ interest, while the herding effect shows a negative relationship.The partial t-test results reveal that the social media variable has a t-value of 7.345 > 1.990 with a significance level of 0.000 < 0.05, indicating a significant effect. The herding effect has a t-value of –0.575 < 1.990 with a significance level of 0.567 > 0.05, meaning it has no significant effect. The FOMO variable  has a t-value of 2.904 > 1.990 with a significance level of 0.005 < 0.05, indicating a significant effect.The simultaneous F-test shows that Fcount (58.089) > Ftable (2.72) with a significance value of 0.000 < 0.05, which means that social media, herding effect, and fear of missing out together have a positive and significant influence on investors’ interest in stock trading at PT Phintraco Sekuritas, Bengkulu Branch.