THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL INTEREST

Abstract

This scholarly examination aims to scrutinize correlations linking enterprise cognition and enterprise drive toward entrepreneurial propensities within Indonesia's Diploma credential holders. The investigative framework utilized quantitative methodologies featuring correlational structural design encompassing 106 study subjects selected from the entrepreneurial cohort of Diploma program alumni via Slovin computational formula. Data acquisition transpired through survey instrument distribution processed utilizing SPSS analytical software for descriptive evaluation, validity confirmation, reliability testing, and singular alongside multiple linear regression computation. Investigation findings established that enterprise cognition together with enterprise drive exhibited constructive yet limited correlations with entrepreneurial propensities, producing statistically marginal input values. These revelations indicate that while both components possess relevance, supplementary determinants such as practical exposure, organizational capabilities, capital accessibility, and environmental factors similarly influence entrepreneurial propensities determination among Diploma credential recipients. Research endorses comprehensive tactical orientations incorporating hands-on skill cultivation, advisory support mechanisms, and policy infrastructure enhancement to strengthen entrepreneurial propensities. Entrepreneurial pedagogy should prioritize pragmatic relevance and synthesis with genuine operational implementations preparing graduates to navigate entrepreneurial complexities holistically.