Strategic Planning Of An Educational Training Institution Using The Business Model Canvas: A Case Study Of Indonesia Juara Education Center

Abstract

This study aims to design a strategic development model for an educational training institution using the Business Model Canvas (BMC) framework at Indonesia Juara Education Center (IJEC). A qualitative descriptive method was applied. The study population consisted of teachers participating in IJEC’s training programs, with a sample of 90 teachers selected through purposive sampling from various regions in Indonesia. Data were collected through interviews with seven senior teachers, direct observation, and institutional documentation. Data analysis followed the three stages of Miles and Huberman data reduction, data display, and conclusion drawing with verification (member checking). The results indicate that IJEC’s strengths lie in experienced human resources and a broad institutional network, while its weaknesses involve limited marketing resources and administrative licensing delays. Opportunities emerge from supportive government policies, technological advancement, and the rise of online learning trends. The recommended strategies include implementing a blended learning model, optimizing digital marketing, and strengthening partnerships with educational institutions and teacher associations. In conclusion, applying the BMC framework can serve as an effective strategic planning tool to enhance competitiveness and sustainability of educational training institutions in the digital era.