ARTIFICIAL INTELLIGENCE AND THE DIGITAL ECONOMY: SHAPING TOMORROW'S GLOBAL ECONOMY

Abstract

This study examines the role of Artificial Intelligence (AI) in accelerating the growth of the digital economy and its implications for shaping a competitive and sustainable global economy. A descriptive-qualitative method was employed using secondary data from international journals, institutional reports, and statistical databases published between 2019 and 2025. From an initial pool of 32 documents, 15 met the inclusion criteria and were analyzed thematically. The findings reveal that AI adoption significantly improves efficiency, service personalization, predictive analytics, and decision-making across industries, while AI-driven platforms expand global market access and foster innovation in e-commerce and financial technology. However, disparities persist, particularly in data privacy, unequal access to technology, and gaps in regulatory preparedness. Overall, the synergy between AI and digital readiness—comprising infrastructure, human capital, and governance frameworks—emerges as a key determinant of economic competitiveness and inclusivity. Recommendations include enhancing digital infrastructure, strengthening ethical governance, and investing in human resource development to ensure that the digital economy driven by AI contributes to sustainable global growth.