THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL INTEREST

Abstract

This study aims to analyze the influence of entrepreneurial knowledge and entrepreneurial motivation on entrepreneurial interest in Diploma graduates in Indonesia. The research method used a quantitative approach with a correlational design involving 106 respondents selected from the entrepreneurial population of Diploma graduates using the Slovin formula. Data collection was carried out by questionnaire questionnaires processed using SPSS for descriptive analysis, validity, reliability, and simple and multiple linear regression. The results showed that entrepreneurial knowledge and entrepreneurial motivation had a positive but weak relationship with entrepreneurial interest, with a statistically insignificant contribution. These findings indicate that although both variables are important, other factors such as experience, managerial skills, capital, and environment also play a role in determining the entrepreneurial interest of Diploma graduates. Research recommends the need for a holistic approach that includes practical skills training, mentoring, and policy support to increase entrepreneurial interest. Entrepreneurship education should be more applicable and integrated with real practices so that graduates are ready to face entrepreneurial challenges as a whole.