LITERATURE STUDY: ENTREPRENEURIAL LEADERSHIP AS A CATALYST FOR WOMEN-LED STARTUP GROWTH

Abstract

This study aims to analyze the implications of entrepreneurial leadership for strengthening the startup ecosystem, particularly in the context of women entrepreneurs. The background of this research is based on the phenomenon of increasing female participation in the digital entrepreneurship sector, which requires the support of visionary, innovative, and inclusive leadership to be able to compete in the modern economic era. With this focus, this study seeks to explain how entrepreneurial leadership can encourage business sustainability, expand networks, and create a positive impact on the entrepreneurial ecosystem. The research method used is a literature study with a descriptive qualitative approach. Data were obtained through a systematic review of scientific articles, international reports, and the latest research results relevant to the issue of entrepreneurial leadership and the startup ecosystem. The analysis process was carried out through the categorization of themes, synthesis of information, and comparison between findings to produce a comprehensive understanding. The results and discussion show that entrepreneurial leadership not only encourages internal startup growth but also has a domino effect in expanding employment opportunities, increasing women's participation in the digital economy, and strengthening their representation in the competitive business world. Furthermore, this leadership plays a role in accelerating the integration of innovation and cross-sector collaboration, ultimately optimizing the entrepreneurial ecosystem. Support from the government, financial institutions, and business incubators is essential for the sustainable development of women's entrepreneurial leadership capacity.