THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND SUBJECTIVE NORMS ON GREEN ENTREPRENEURSHIP INTEREST IS MOCERATED BY THE FIELD OF STUDY

Abstract

This study analyzes the influence of entrepreneurship education and subjective norms on students’ interest in green entrepreneurship, moderated by the field of study. Using a quantitative cross-sectional survey involving 50 students in Yogyakarta (25 STEM and 25 non-STEM), data were collected through a 5-point Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM). Results indicate that entrepreneurship education (β=0.347, p<0.01) and subjective norms (β=0.298, p<0.05) significantly affect green entrepreneurship interest. The moderating effect of the field of study was evident, as STEM students showed higher responsiveness (β=0.423) compared to non-STEM students (β=0.267). In contrast, the effect of subjective norms was consistent across both groups. The model explains 43.7% of the variation in green entrepreneurship interest. Practically, differentiated entrepreneurship education programs are needed to optimize sustainability-oriented entrepreneurial intentions.