A SYSTEMATIC LITERATURE REVIEW: THE CONTRIBUTION OF PSYCHOLOGICAL FACTORS TO PERFORMANCE IMPROVEMENT AMONG WOMEN ENTREPRENEURS

Abstract

This study examines the contribution of psychological factors to performance improvement among women entrepreneurs through a PRISMA-guided Systematic Literature Review (SLR). Synthesizing 14 selected articles from Scopus (2000–2025), findings reveal that psychological capital—including resilience, VUCA intelligence (volatility, uncertainty, complexity, ambiguity management), and socio-cultural strength—alongside formal education, significantly enhance business resilience and performance, particularly during crises. Conversely, work stress, gender stereotypes, and environmental bias reduce performance by increasing anxiety and diminishing focus. A critical insight shows that neutralizing psychosocial barriers (inclusive environments, coping strategies like humor) equalizes women’s performance with men’s, proving equivalent capacity. The study reinforces Stereotype Threat and Conservation of Resources theories while highlighting education’s catalytic role in building psychological resilience. Practical implications recommend VUCA training and self-efficacy enhancement for women-led MSMEs.