THE INFLUENCE OF FOMO, SOCIAL ENVIRONMENT AND MOTIVATION ON ENTREPRENEURIAL INTEREST

Abstract

The low entrepreneurship ratio in Indonesia indirectly hinders the country's economic growth. Economic issues such as unemployment, caused by the limited availability of job opportunities, are inevitable when the number of entrepreneurs remains low. Efforts to expand employment opportunities by increasing the number of businesses, from large-scale enterprises to micro, small, and medium enterprises (MSMEs), have therefore become crucial. This study aims to identify the factors that influence entrepreneurial interest among students of the Faculty of Entrepreneurship at the University of Garut. The research employed a quantitative approach with a sample of 64 students from the Faculty of Entrepreneurship. The findings reveal that all independent variables social environment and motivation have a significant effect on entrepreneurial interest, except for the FoMO, which shows no significant influence.