TRANSFORMING ORGANIZATIONAL BEHAVIOR TO IMPROVE HOSPITAL PERFORMANCE IN THE AGE OF AI AND DIGITAL INNOVATION

Abstract

Hospitals face increasing complexity and competition in the digital era, necessitating fundamental changes in organizational behavior to achieve performance excellence. This paper investigates how the integration of artificial intelligence (AI) and digital innovations transforms organizational culture, leadership, and employee engagement within hospital settings. Utilizing systematic and empirical analysis, the study explores key organizational behavior strategies such as adaptive leadership, interprofessional collaboration, and data-driven decision-making that align with digital transformation initiatives. Results demonstrate that the strategic implementation of AI-based solutions and innovative technologies significantly improves communication, resource allocation, patient safety, and operational efficiency. The research findings provide actionable insights for hospitals to cultivate resilient, agile, and innovative organizations that are competitive and sustainable in the global healthcare economy.